Chevrolet, or Chevy, is a brand of automobile, now part of General Motors. The founder, Louis Chevrolet, was a racing driver. On November 3, 1911, Chevrolet entered the automobile market to compete with the Ford Model T. Chevrolet first used its 'bowtie' logo in 1913. In 1916, Chevrolet was profitable enough to buy a majority of shares in GM. By 1963, one out of every ten cars sold in the United States was a Chevrolet.

In markets outside North America, the Chevrolet brand name has been used on other GM models. In South America, the Chevrolet Opala was based on the German Opel Rekord from the late 1960s. Chevrolet's product line-up in South America now comprises some exclusive designs like the Celta, the Astra, and a brand new, Brazilian designed Vectra based on the current Opel Astra, while the current Corsa is built and the Omega name is now used on the Holden Commodore.

In South Africa Chevrolets were CKD kits of American Chevys assembled in their plant in Port Elizabeth. However, since South Africa was RHD and the US was LHD, plus encouragement by the South African government to use local content, Chevrolets such as the Biscayne were eventually made entirely in South Africa. In 2001, the Chevrolet name made a comeback, used on the Lumina, a rebadged Holden Commodore, and later on, on the Daewoo range of cars.

In 2005 models from Daewoo were rebranded as Chevrolet in Europe, although the Daewoo name will be retained in South Korea, Vietnam and some other world markets. In the rest of the world, most Daewoo models wore the Chevrolet badge since 2003. Exceptions include the use of the Suzuki badge in the US and Canada, the Pontiac badge in Canada, and the Buick badge in China for certain Daewoo models. The 2007 Chevrolet Captiva crossover SUV will be the first Europe-only model for the marque.

The Holden Commodore is badged as the Chevrolet Lumina in Thailand and the Middle East, as well as South Africa.