Daihatsu Motor Co., ltd. (Daihatsu) and Toyota Motor Corporation (TMC) announced recently the nationwide sales launch in Japan of a new compact SUV sold as the Daihatsu Be-go*1 through the Daihatsu dealers and as the Toyota Rush*2 —through “Toyopet” (“Osaka Toyota” in the Osaka Area) dealers.

In pursuit of being the best in its class, the new model was designed to fulfill its theme of “a tough and casual sport-utility wagon”, and was developed as a new genre that merges the enjoyment and drivability of an SUV, the ease-of-use and convenience of a compact hatchback and the fun and functionality of a small station wagon. This SUV is intended to expand the freedom of young men and women who value their individuality.

The vehicle planning capabilities of both TMC and Daihatsu were combined, drawing from Daihatsu's extensive experience in compact vehicles, with Daihatsu in charge of development and production. Daihatsu will supply the Rush to Toyota on an OEM basis.

*1The name “Be-go” expresses the transformation from “inactive” (be-ing) to “active” (go-ing), evoking an image of an active vehicle that can change people’s lives and thinking.

*2The name “Rush” is intended to convey a sense of energetic vitality and cheerfulness.