Lincoln is an American luxury automobile brand, operated under the Ford Motor Company.

The company was founded in 1917 by Henry M. Leland. Leland, one of the founders of Cadillac, left the Cadillac division of General Motors during World War I and formed the Lincoln Motor Company to build Liberty aircraft engines. After the war, the company's factories were retooled to manufacture luxury automobiles.

The company encountered severe financial troubles during the transition, and was consequently bought by Ford Motor Company in 1922, who still owns and manufactures cars under the Lincoln marque in its Lincoln-Mercury division. The purchase of Lincoln was a personal triumph for Ford who had been forced out of his second company by a group of investors led by Leland. Ironically that company was later renamed Cadillac. Lincoln quickly became one of America's top selling luxury brands alongside Cadillac and Duesenberg. In 1927, Lincoln adopted the greyhound as their emblem, which was later replaced with diamond that is currently in use.

With the 1936 model year, Lincoln introduced the Lincoln Zephyr, which was a sportier design. Zephyr was almost a distinct brand name, rather than just a model. It was produced from 1936 until WWII stopped production in early 1942. From the 1939 Zephyr, Edsel Ford began his efforts to create the Licoln Continental,which eventually became the most important car made by Lincoln. It began as a one-off project car for Edsel Ford to drive around on vacations in Florida. Edsel wanted a European-style car unlike the boxier designs his father's company produced. The Continental proved popular and plans were made to sell it.

The Continental Mark II was a revival of the concept. It was produced by the short-lived Continental division from April 1955 to July 1956 before it was returned to the Lincoln marque. The Mark II had a basic list price of $10,000, $70,000 considering inflation, the same price as a Rolls-Royce that year. The Edsel division was merged with the Lincoln-Mercury division in January 1958 to form the Mercury-Edsel-Lincoln division until the Edsel was discontinued in 1960.

The Lincoln Continental became Lincoln's flagship model until 1981 when the Lincoln Town Car, previously the top-of-the-line trim level on Continental, became its own model and took over as Lincoln flagship model.

As recently as 1998 Lincoln was the best-selling luxury brand in the United States, helped by the massive success of the Navigator SUV, and a redesign of the Town Car as well as the Continental. In recent years, however, the company has fallen behind Japanese, European, and American competitors for a lack of new models. The company is working to remedy this, however, and is sharing parts and platforms with other Ford divisions worldwide in an attempt to bring more new models to market faster. The company promises five new models in the four years 2004-2008, and has already begun with the new 2006 Mark LT pickup and Zephyr.