Fuelled by the conviction that a well-branded new car company could carve out a niche in the market, Allard approached Sean Prendergast and Andrew Borrowman to develop the car to support that proposition. The two young developers had together developed and built a limited volume sportscar North of Birmingham and were hoping to build on that experience with a more complete business model and plan.
   
 
One and half years later, Marx had his Delfino brand car and had already driven the first Feroce model 6,000 miles promoting the company around the UK. Powered with a 280bhp turbo-charged engine and All-Wheel drive, the Feroce did 0-60 in 3.8 seconds.

The Feroce appeared on the XBOX game Project Gotham Racing 1 and then joined the top rank of cars on Project Gotham Racing 2.