The History of Ascari is rooted in motor racing heritage; Inspired and named after Alberto Ascari (1918 - 1955) who was the first double world Formula 1 champion.

Born in Milan, Italy, Alberto had racing in his blood, as his father Antonio Ascari was a talented Grand Prix racing driver in the 1920's racing in Alfa Romeos.

Ascari Cars was established in Dorset, England in 1995. A dedicated team of race professionals set out to develop their first limited-edition super car, the Ascari Ecosse, which was launched in 1998.

Envisioning a new kind of brand concept, RaceResortAscari was created to give a feeling of freedom in which the "race and relax" duality of life is integrated into a personal, exclusive and exciting experience.

In 2000 Ascari built a new facility in Banbury, to develop their second car, the Ascari KZ1, and to house Team Ascari’s racing assets. For the first time the road-and-race side of the Ascari group came together in one place under one roof.

The Banbury factory highlights the Ascari philosophy, with modern state of the art production facilities housing all that is required to create a definitive world-class supercar.

To complete the Ascari experience, in 2000 Ascari began to develop the first Race Resort in the world.

Situated in a beautiful secluded valley in the south of Spain, visitors can experience a totally new concept, where both high-speed adrenalin and luxurious relaxation are on offer at a modern race circuit.