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Mercedes-Benz USA's Sales Drop Three Percent In April

While experiencing a marginal three percent decrease in its April sales (20,271 vs. 20,895), Mercedes-Benz USA (MBUSA) maintained a 1.4 percent increase for the first four months of the year (77,918 vs. 76,880), bringing year-to-date sales to the highest level in the company’s history.

Highlights for the month include growth in the sales volume-leading C-Class model line which posted a significant 33.5 percent gain (6,850 vs. 5,131 units) for the month and a 37.8 percent jump (23,991 vs. 17,413 units) for the year-to-date. Increases were also achieved in two of the Mercedes-Benz SUV model lines for the month. Sales of the popular M-Class rose 8.4 percent (2,582 vs. 2,382 units) for the month and 23.6 percent (12,089 vs. 9,783 units) for the year-to-date. The seven-passenger full-sized GL-Class gained 3.9 percent for the month with 1,938 units sold compared to 1,866 units last April.

Mercedes-Benz - SL-class

Separately, Mercedes-Benz achieved an impressive 78.3 percent (7,261 vs. 4,073 units) jump in sales of its certified pre-owned vehicles through the Mercedes-Benz Certified Pre-Owned program for April, boosting its year-to-date certified pre-owned sales to 20,512 units, a 22.3 percent increase over the 16,773 units sold in the same period last year.

Mercedes-Benz USA April Sales Chart

Model

April '08

April '07

Monthly %

YTD 2008

YTD 2007

Yearly %

C-CLASS

6,850

5,131

33.5%

23,991

17,413

37.8%

E-CLASS

3,208

4,011

-20.0%

11,774

14,458

-18.6%

S-CLASS

1,775

2,067

-14.1%

6,571

8,713

-24.6%

CL-CLASS

275

330

-16.7%

1,073

1,114

-3.7%

SL-CLASS

518

703

-26.3%

1,651

2,098

-21.3%

CLK-CLASS

1,110

1,456

-23.8%

4,534

5,490

-17.4%

SLK-CLASS

504

856

-41.1%

2,049

2,546

-19.5%

CLS-CLASS

706

779

-9.4%

2,678

2,822

-5.1%

GL-CLASS

1,938

1,866

3.9%

7,619

7,838

-2.8%

R-CLASS

735

1,213

-39.4%

3,542

4,151

-14.7%

M-CLASS

2,582

2,382

8.4%

12,089

9,783

23.6%

G-CLASS

101

-30.7%

347

454

-23.6%

GRAND TOTAL

20,271

20,895

-3.0%

77,918

76,880

1.4%

Publication date: 02 May 2008 / All News...

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