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Acura and Land Rover rank top in U.S. dealerships
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 Honda Motor Co.’s luxury Acura division topped a consumer satisfaction survey by Pacific Grove, California-based sales consultancy Pied Piper, which was intended to measure how well U.S. car shoppers felt they were treated in dealer showrooms and if they bought a vehicle on the spot. Acura was followed by Ford Motor Co Saturn. Study author and president of Pied Piper, Fran O'Hagan, said that the dealerships that scored well all give customers a reason to be interested other than the deal, and Acura dealers were very consistent in all the categories. Automakers among which Toyota Motor Corp, have made an effort to improve the quality of dealer service in response to complaints that dealers can be pushy, neglectful or less than transparent when asked to explain vehicle features and financing options.
European import and luxury brands dominated the study based on a combination of results from a survey of random shoppers leaving 1,592 auto dealerships and results from paid researchers which posed as car shoppers. According to Pied Piper, the brands rounding out the top 10 were Nissan, GM's Saab, Audi and BMW.
Hagan said research showed that in a declining U.S. car market in which automakers struggle to find sales, up to 30 percent of U.S. vehicle shoppers do not buy on the same day they visit a showroom. According to Reuters, the study included Detroit’s big three: Chevrolet, Ford and Chrysler, in the 12 brands ranked below the industry average. Toyota, Hyundai Motor Co. Ltd. and Honda Motor Co. were ranked top at the industry average study.
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